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Nivea brand has managed to maintain A positive brand image.
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Nivea has a powerful brand personality which is emotionally involving, based on confidence, childhood and love.
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Nivea bottom conduct market research to understand the supply-demand situation inside the industry and prevent overproduction.
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Beiersdorf's goal in the uk was to get its products as close to consumers as possible.
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What kind of marketing strategy does nivea have?
NIVEA assumed a marketing orientation that focuses on the production and marketing of the new product. With regards to market orientation, the company created a gap in the market and created a product that would fill this gap more efficiently than what its rivals offered.
How is qualitative research used to develop Nivea?
Had the consumers identified different needs, NIVEA would not have developed such a product concept. Qualitative research focuses on words, observations and not on numbers like quantitative research. It takes into account stories, visual portrayals, interpretations and other such expressive descriptions.
Why did Nivea switch to Pearl and beauty?
This proved NIVEA that the customers will switch from other brands to Pearl and Beauty. The deodorant was launched into the market using appropriate brand positioning and advertising techniques. For a company like Beiersdorf, it is important not only to come up with new product and product line extension but to do it the right way.
Why was Nivea Creme the most important product?
NIVEA Creme was considered the company’s most important product because it established the brand and its identity. Sub-brands have the advantage of advertising the mother brand, establishing brand loyalty across multiple segments, and monopolize the market from competitors.
Last Update: Oct 2021
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